Where enterprise AI breaks at execution, CraftyX takes over.

CraftyX exists to turn bold strategy into measurable execution.

Built inside enterprise environments where failure is not an option, we combine deep operational experience with our proprietary Agentic AI platform, Nornetica. Founded by Shibu Nambiar, who has delivered over $10B in value across 22 countries, CraftyX helps organizations move faster, operate smarter and gain end-to-end intelligence across the Contract-to-Cash value chain.

Our LEADERSHIP

SHIBU NAMBIAR

Founder & CEO

Founder & CEO

Shibu Nambiar

Shibu Nambiar is a global operating executive with 25+ years of experience leading large-scale transformation and AI-enabled growth across Europe and the Americas.

He has built and scaled enterprise operations across 22 countries, delivering over $10B in business value while leading 30,000+ professionals.

Formerly COO at Genpact, he drove a turnaround to double-digit margins, scaled digital revenues by 50%, and built advanced AI-led delivery models. As Founder & CEO of CraftyX, he helps enterprises move from AI ambition to execution with measurable outcomes.

PASCAL HENSSEN

Chief Strategy Officer

Chief Strategy Officer

Pascal Henssen

Pascal Henssen is a strategy and operations leader with 20+ years of experience driving transformation across Finance, Procurement, IT, and Customer Operations. At CraftyX, he leads enterprise strategy and transformation, helping organizations redesign processes through AI and modern operating models.

He has led teams of 15,000+ across EMEA and the Americas, delivering operational excellence and measurable impact for Fortune 100 clients. Pascal is a Lean Six Sigma Black Belt and Executive Coach.

SAHIL GHUMAN

Chief Growth Officer

Chief Growth Officer

Sahil Ghuman

Sahil Ghuman is a growth and go-to-market leader with 20+ years of experience scaling enterprise revenue across High-Tech, Services, and Financial Services. At CraftyX, he leads growth strategy, commercial expansion, and strategic client engagement.

He specializes in large deals, commercial structuring, and enterprise modernization, turning AI transformation into revenue-generating outcomes. Previously, he built and led global GTM teams across the UK, US, EMEA, and APAC, managing $100M+ portfolios and advising C-suite leaders on growth and transformation.

ROGER WAHL

Chief Technology Officer

Chief Technology Officer

Roger Wahl

Roger Wahl is a technology and digital transformation leader with 30+ years of experience driving innovation across many industries including construction, engineering and real estate. At CraftyX, he leads product and technology strategy, helping organizations operationalize AI and modern platforms to transform how work gets done.

He has led large-scale transformation programs across AI, automation, data and platform modernization, delivering measurable outcomes in complex, asset-intensive environments. Roger has built and led high-performing global teams and is recognized for translating emerging technologies into scalable, real-world solutions.

Our Industries

An industry first approach to map the entire ‘Contract to Cash’ value chain.

Our Services

We don’t just optimise steps, we own execution & outcomes

Design Agentic AI Execution Framework

See More

Agentic AI. Strategic clarity. Decisions that move.

We partner with founders, CXOs, and investors to translate vision into executable momentum. Whether it’s market entry, investment scale-up, or navigating inflection points, we help you think sharper and act faster.
Most strategies fail in execution. We fix that with co-created blueprints and Agentic tools that bring alignment, velocity, and traction from day one. We’re invisible where needed and deeply involved where it counts.

Deliver End-to-End Agentification

See More

Turn automation into intelligence. Close the gaps that slow you down.

Agentification is the next frontier, where autonomous digital agents augment human performance across your business operations. We redesign and embed Agentic workflows that reduce effort by up to 60% and deliver ROI inside 6 months. Built on our proprietary iGentic360 stack, we orchestrate enterprise-wide agentification that thinks, adapts, and scales faster than traditional automation ever could.

Drive AI Led Business Transformation

See More

AI that performs. Transformation that drives measurable outcomes.

Most AI programs stall because they chase hype, not outcomes. We bring clarity and control by aligning Agentic AI to where value is created which is inside processes, not on the periphery. Our industry-tuned playbooks deliver Day-Zero use cases that start proving ROI in under 90 days. This is AI that’s adaptive, integrated, and tailored to your teams, goals, and transformation agenda.

Orchestrate Agentic Global Capability Centres

See More

Build intelligent hubs. Deliver enterprise value, on repeat.

We design and scale GCCs that operate as intelligent growth engines, where AI agents and top-tier talent work together to drive scale, resilience, and performance. From site strategy to governance rituals, we manage it all.
Our GCCs don’t just run, they learn. With embedded Agentification blueprints and self-improving workflows, each centre becomes a platform for long-term, adaptive advantage. 

Our proprietary engine that powers Agentic transformation.

Our Differentiation

A diverse team with access to industry leadership for practical, actionable and measurable support.

Bring real experience, real experts

See More

OUR TEAM: WE’VE WALKED THE WALK

We’re not theorists. We’re former CEOs, COOs, global business leaders, and transformation leaders who’ve built, scaled, and turned around businesses in over 22 countries.

We’ve led $500M to $1B+ P&Ls, taken startups to exit, and driven change from the inside.

We work shoulder to shoulder with your teams, sharing what we’ve learned the hard way. Every project becomes a masterclass for your leaders.

Embed AI thoughtfully with a human first mindset

See More

TECH WITH HEART. AI WITH PURPOSE.

At CraftyX, we don’t push AI. We make it work with people, not around them.

Our agentic systems blend human intent, domain depth, and AI power in one rhythm. Whether it’s streamlining finance or reimagining customer journeys, we keep people at the core with trust, clarity, and control baked in.

Only 11% of enterprises scale AI. We break that barrier. Real change happens when people trust the system. That’s why we embed AI-savvy change agents into your teams, so the tech sticks, and your people lead the charge.

Leverage local ecosystems to build with confidence

See More

WE DON’T JUST OPEN DOORS. WE WALK THROUGH THEM WITH YOU.

From Europe to Africa, LatAm to AsiaPac. 

CraftyX brings the local know-how and trusted relationships that matter. We partner with governments, tech hubs, talent networks, and policy leaders to smooth the path.

In every region, we tap into 50+ curated connections to reduce friction and increase speed. We don’t drop a strategy and disappear. We stay with you, on the ground and in the details, co-owning every move you make.

Always focused on business outcomes 

See More

No fluff, just measurable impact, execution ownership, and outcomes that drive enterprise growth.

CraftyX engagements don’t end with a slide deck. We commit to tangible KPIs from day one such as cost savings, revenue unlocks, experience upgrades. We measure, iterate, and stay until the value hits the P&L. 

We structure outcome-linked models where a portion of our fee is tied to results. Because we believe in having skin in the game.

Our collective experience. Your future impact.

$B+
VALUE
REACH
K+
PEOPLE MANAGED
+
AI-LED PROJECTS

Our Ecosystem of Strategic & Innovation Partners

Alliance Partners

CURIOSITY HUB

Stay curious for 60 seconds. Stay relevant forever.

Explore here

The conversation that sparks your next breakthrough starts here.

Reach out with your questions or ideas, our experts are ready to collaborate.

Contact Us
First Name
Last Name
Email
Message
The form has been submitted successfully!
There has been some error while submitting the form. Please verify all form fields again.